CASE STUDY
How DuraVolt Expanded Their Dealership Network with WhatsApp Automation
DuraVolt, a growing leader in electrical switches and accessories, faced challenges while expanding its business through dealership and distribution. Their lead management process, heavily reliant on phone calls, became inefficient under the increasing load of inquiries. Mismanagement of leads, particularly the overwhelming number of unqualified ones, hindered their sales teams from focusing on promising opportunities. This impacted business growth and slowed down the expansion of their dealership network, affecting their ability to capture new markets.
COMPANY OVERVIEW
About DuraVolt
DuraVolt, established six years ago, is a leading name in the Fast-Moving Electrical Goods (FMEG) industry. DuraVolt stands apart from competitors by offering high-quality, durable electrical switches and accessories, focusing on safety and long-lasting performance. The brand name DuraVolt, meaning “durable voltage,” reflects its commitment to reliability. With the tagline “Smart. Safe. Durable.”, DuraVolt’s products are designed and manufactured in-house to meet the highest standards of quality and innovation. DuraVolt partners with dealers and distributors across India, providing comprehensive marketing support for business growth.
Industry
Fast-Moving Electrical Goods (FMEG)
Headquarters
Mohali, Punjab
Products
Modular Switches, Electrical Accessories, Power Sockets, Electrical Safety Devices
The Challenge
Key challenges faced by Duravolt
The Solution
#1
Automated WhatsApp Form for Efficient Lead Filtering
DuraVolt now manages its leads more effectively with an automated WhatsApp flow that filters dealership and distribution inquiries. This ensures that only qualified leads are passed through, reducing the burden of unmanageable calls. By automating the process, DuraVolt receives all relevant user information directly through the form.
Key Features: WhatsApp Form Automation | Streamlined Lead Management
#2
Centralized Lead Management for Growth
By integrating WhatsApp for dealership and distribution inquiries, DuraVolt has centralized its lead management system. This reduces the chances of miscommunication, ensuring that the relevant team gets the right information for follow-ups, leading to improved business growth.
Key Features: Centralized Lead Handling | WhatsApp Integration for Dealership
#3
Enhanced Customer Engagement with Real-Time Responses
DuraVolt now engages with potential dealers and distributors through real-time interactions on WhatsApp. Users can instantly inquire about partnership opportunities, and DuraVolt can respond with personalized messages, ensuring quick and effective communication. This reduces delays and ensures that all inquiries are handled promptly.
Key Features: Real-Time Response System | Personalized Communication
Testimonial from Duravolt Electricals
