Case Study Zoho CRM Enterprise 🇮🇳 New Delhi
Kumar Powers logo Authorised Dealer · Kirloskar Powergen

Zoho CRM for a Kirloskar genset dealer:
from a flat register to one operating system.

Digiwah rebuilt Kumar Powers on Zoho CRM in about four weeks. Sales, installation, service, accounts and the owner now work in one system, with one-click branded quotations, a complaint ticket board and six live dashboards that refresh every minute.

BulkLegacy data migrated and de-duplicated
1-clickBranded quotes, PI and PO
24hAutomatic lead handover
LiveDashboards for every role
08:00 AM
Zoho CRM · Daily Digest
Good morning. Here is the company today.
  • !What needs you today•••
  • ₹Cash to collect₹ ••,•••
  • ◆Big money in play₹ •,••,•••
  • ▼Funnel drying up••
  • ⚙Complaints open••
  • ↻Renewals & follow-ups••
Client figures masked on this page
The client

Kumar Powers, a Kirloskar Powergen dealer in New Delhi

Kumar Powers (Kumar Generator House) is an authorised dealer for Kirloskar Powergen in New Delhi. They sell, install, commission and service diesel generator sets from 2.8 kVA to over 1000 kVA, along with panels, transformers, servo stabilisers, battery energy storage and solar.

Every order passes through three teams before it is finished. The owner wanted to see all three in one place, every day, without calling anyone.

IndustryPower equipment: sales, installation, service
LocationNew Delhi, India
PlatformZoho One · Zoho CRM Enterprise
Teams on CRMOwner, Sales, Installation, Accounts, Service
Core system liveAbout 4 weeks
ONE ORDER 62.5 kVA DG set · factory site
01Sales
EnquirySite surveyQuotationFollow-upsWon: PO + advance
02Installation
Vendor quotePurchase orderDispatchInstallationHandover
03Service
CommissioningComplaintsSite visitsAMCCustomer sign-off
The owner needs all three on one screen
The problem

A CRM used as a list of names, and the rest in Word, calls and WhatsApp

Kumar Powers already had a CRM, but it was only a flat customer register. Quotations, proforma invoices and purchase orders lived in separate Word files. Complaints lived in phone calls. The owner had no report, so to know the day's position he called each person.

legacy_customer_register Data check running
NameCompanyEmailAddressStatus
R•••• IndustriesRajesh K•••blankPlot 4, Phase 2, Okhla, New Delhi 1100••, near ••••Drop
Amit S•••S••• BuildersblankSector 6•, Noida, U.P. 2013••Drop
S•••• HospitalS•••• Hospitala•••@••••.inMain road, Gurugram, HROpen
Vikas M•••S••• BuildersblankNoidaDrop
Missingemails on most client records
One boxfor the full address
Swappedperson and company on some records
No owneron old leads, most marked "Drop"

Quotes typed in Word

Several quotation formats, with the standard terms and annexures copied by hand every time.

PI and PO not linked

Proforma invoices and purchase orders were separate files with no link back to the deal.

No pipeline, no gate

A deal could be marked won with no PO copy and no advance in hand.

Complaints on WhatsApp

Nothing showed which jobs were open, who was on them, or what the customer signed off.

Step 1 · Data migration

Bulk legacy data, cleaned into a Zoho CRM people can search

We moved the full legacy client base into Zoho CRM in bulk, split into Contacts and de-duplicated company Accounts. Companies were matched on a cleaned name key, so everyone from one firm now sits under one Account instead of scattered duplicate records.

  • Old leads re-assigned owner by owner from the client's own sheets, so every live lead has a name on it
  • Lead Source rebuilt as one clean list shared by Leads and Contacts
  • Product catalogue built from the client's rate list, by category, with kVA-wise genset ratings and engine details
S••• BuildersAmit S•••
S••• builders pvtVikas M•••
S••• Builders Ltd.Neha G•••
S•••buildersAccounts desk
S••• BldrsSite engineer
name key s•••builders
AccountS••• Builders
ASVMNGADSE
All contacts · one company
Step 2 · Sales process

Three Zoho CRM pipelines, and rules no deal can skip

Leads and Deals were redesigned around the client's own enquiry format: kVA, site type, site location, requirement and lead source, mandatory where it matters. Each pipeline stage uses the client's own words.

Sales
Installation
Commissioning

The Won gate

No PO copy and advance, no Won. No reason, no Lost. The same rule guards imports and API updates.

DEAL 125 kVA DG set · hospital Negotiation
→ Close as Won
Close as Won Kiosk Studio
PO copy (up to 5 files)PO_scan.pdf
Advance received₹ ••,•••
Blocked: PO copy and advance required
Won ✓ PO and advance on record

24-hour lead handover

If a salesperson does not touch a new lead in 24 hours, it moves to the next person with a note and a pop-up. Migrated leads are excluded.

0huntouched
S1Salesperson ANew lead
S2Salesperson BNext in line
Step 3 · Deal 360 and Lead 360

One custom Zoho CRM screen instead of jumping between tabs

Deal 360 is a custom widget that opens from any deal. Health, follow-ups, the full timeline, the key editable fields and every document for the customer sit on one screen. Lead 360 does the same for leads before conversion.

DEAL 360DG set 82.5 kVA · M••• Cold Storage
Quotation sent
82/100 health
Follow-up due tomorrow
Quote waiting 3 days
Log a follow-up…Save
  1. Call Customer asked for 3-phase option
  2. Email Quotation PDF sent
  3. Stage Site survey → Quotation
  4. Task Site survey completed
  5. Note Foundation ready by month end
kVA82.5
Site typeIndustrial
RequirementNew install
Lead sourceReferral
QTNPIPOPO copy
  • Health score out of 100
  • Next follow-up date
  • Always-open follow-up composer
  • One merged timeline
  • Click-to-edit fields
  • Quotes, PI, PO created and sent here
Step 4 · Quotation, PI and PO engine

Branded quotations from Zoho CRM in a few clicks

The Create Quote form pulls the customer, address, phone and kVA from the deal and picks the right template from the rating. The branded PDF opens the moment the quote is saved, and one click emails it with the salesperson's own name and mobile.

  • Product-wise quotation templates on one base: Genset, BESS, Solar, Dual Fuel, Panel, Transformer, Gas Genset, AMC, Service Estimate, Pump, UPS and more
  • A product not in the catalogue is added to Products automatically, so the catalogue grows from real quotes
  • Proforma Invoice with its own numbering series, amount in words, bank details and a 3-phase / 1-phase picker
  • Purchase Order in the client's own purchase format, with vendor add-on-the-fly and GST
  • Yearly numbering per document: QTN, PI and PO, per financial year
CREATE QUOTETry it: pick a product
Product
TemplateGenset quotation
Filled from the dealCustomer, address, phone, rating
NumberingPer financial year
Branded letterhead
Genset quotation · QTN/•••
SENT
Step 5 · Complaints and service

A complaint ticketing board inside Zoho CRM

Zoho's pipeline limit was already used by Sales, Installation and Commissioning, so we built a custom Complaints module from scratch, with an automatic ticket number on every complaint. The Complaint Desk is a drag-and-drop board. Dragging a card updates the CRM, and visit and resolve dates stamp themselves.

Received

Visit scheduled

Technician assigned

Pending

Resolved

Sign-off

TICKET #••• 30 kVA · not starting
Side-panel editingClick a card to edit everything without leaving the board.
Outside customers tooOne save creates the company, contact and complaint, with near-name matching to stop duplicates.
Payment DeskA Payments module for accounts: received, pending, due date, overdue status and next follow-up, linked to customer, deal and PI.
The reporting system

Six live Zoho CRM dashboards, one for every role

Instead of stock reports that people stop opening after a week, every role got its own live desk inside Zoho CRM. Each desk refreshes every 60 seconds (paused while someone is typing or dragging), has Today, Week and Month views, and every number clicks through to the record behind it. Charts are drawn in-house, with no outside chart library, so they load fast inside Zoho.

TodayWeekMonth
Refreshes every 60s

For the owner only: the whole company, for any date range.

Win rate••%
Open pipeline₹ ••L
Money to collect₹ ••L
Deals nobody touched••
Funnel
EnquiriesQuotedNegotiationWon
What each person did
  • Enquiries by source, requirement and kVA asked for
  • Quotations by person, kVA and template
  • Discipline checks: silent leads, missed follow-ups, 24-hour handovers
  • Why we lost, top customers, complaints open by technician

For each salesperson: my quotes, my leads, my day.

My open quotes••
Follow-ups due••
Overdue••
Won this month••
Quotes per week
New leads not worked yet
Flag at 20hbefore the 24h handover takes them
  • My pipeline by stage and where my leads come from
  • Quote outcomes with win rate
  • Each quote opens its PDF in one click

For installation and purchase, built on the client's own installation checklist.

Sites pending••
Stuck sites••
POs this week••
Vendor on-time••%
Margin per site, thinnest first
Where the material is
DispatchedLR issuedExpectedReceived
  • Purchase cost vs order value: margin and margin % per site
  • Customer-update status with one-click stamps
  • Vendors by orders, spend and open orders

For service and commissioning: what needs you now.

Needs you now••
Site visits••
Commissioned this week••
Sign-off pending••
Complaints per month (click a bar)
What is breaking, by product
  • Resolved this month vs last month
  • Where the open jobs stand
  • Any month's complaints open in a side drawer

For the service team: every complaint, live.

Received
Visit
Technician
Pending
Resolved
Sign-off
  • Drag-and-drop status board with search and filters
  • Side-panel editing
  • New complaint in a pop-up

For accounts: who pays, and when.

Customer •••Due ••/••Overdue
Customer •••Due ••/••Pending
Customer •••Due ••/••Pending
Customer •••PaidCompleted
  • Card list with a coloured status dropdown, overdue first
  • Add and edit inline

Illustration of the desk layouts. Client figures are masked.

Automations, roles and security

A working day at Kumar Powers, run by Zoho CRM

8:00 AMDaily Digest email to the owner: what needs him today, cash to collect, big money in play, complaints, renewals, follow-ups
Any new leadWelcome email goes out. Stage-wise emails for follow-up, won, installation complete, handover and lost switch on as the client approves wording
24 hoursAn untouched new lead moves to the next salesperson automatically
6:00 PMAnyone who did not update the CRM today gets a pop-up task

Who sees what

Every team member has a role on Zoho One. Each profile sees only its own tabs and desks. Staff cannot delete, import, export or mass-update. Tasks stay private per person, and the owner sees everything through the role hierarchy.

OwnerSalesInstallation / AccountsService
CEO Desk
Sales Desk
Ops and Payment Desks
Service and Complaint Desks
Sensitive deal amounts
Delete, import, export, mass tools
How we worked

Built from the client's real documents, live in small steps

01

Real documents first

We started from the client's own old quotations, proforma invoices, stage list, product list and email drafts, not a generic template.

02

Same-day changes

Every change was built, tested on a live record and shown the same day. A point sent on WhatsApp is usually live within hours.

03

Light screens

Things that never change are folded away. Dropdowns instead of long lists, card rows with colour status instead of wide tables.

04

Past stock limits

Kiosk Studio for the Won dialog, Client Scripts for stage control, Deluge for PO files and PDF emails, custom widgets for every desk. Zoho's standard screens still work for anyone who prefers them.

Results

What changed for Kumar Powers

One system

Sales, Installation, Service, Accounts and the Owner on Zoho CRM. No Word files, no separate sheets.

Quotes in a few clicks

Right template, right letterhead, PDF and email in one go.

No Won without PO and advance

And no lost deal without a reason.

No lead idle past 24 hours

Untouched leads move to the next person automatically.

Every complaint tracked

A ticket, a technician, a visit date, a resolve date and a sign-off.

The owner stops calling around

One email at 8 AM and one screen during the day.

TECH SNAPSHOT
  • Zoho CRM Enterprise (Zoho One)
  • Custom modules: Complaints, Payments
  • 3 Deal pipelines
  • Custom widgets: Deal 360, Lead 360, Create Quote, 6 desks
  • Inventory templates: Quotes, PI, PO
  • Deluge functions and schedules
  • Workflow and validation rules
  • Client Script
  • Kiosk Studio
  • Zoho REST API
  • Legacy CRM data migration

Core system live in about 4 weeks. Still being extended feature by feature with the client.

Questions

Zoho CRM for genset and power equipment dealers: common questions

How long did the Kumar Powers Zoho CRM implementation take?

The core system went live in about four weeks. Digiwah continues to extend it feature by feature with the client, and most change requests go live within hours.

Can Zoho CRM create branded quotations, proforma invoices and purchase orders?

Yes. For Kumar Powers, Digiwah built a Create Quote form that pulls the customer details from the deal and picks the right product template. The branded PDF opens on save and can be emailed to the customer in one click. Proforma invoices and purchase orders are created from the same deal, each with its own numbering series.

Can Zoho CRM handle complaints and service for a genset dealer?

Yes. Digiwah built a custom Complaints module with automatic ticket numbers and a drag-and-drop Complaint Desk running from Received to customer Sign-off. Visit and resolve dates stamp automatically.

How does the 24-hour lead handover work in Zoho CRM?

If the assigned salesperson does not touch a new lead within 24 hours, Zoho CRM moves it to the next person with a note and a pop-up. The Sales Desk flags these leads at 20 hours, before the handover happens. Migrated legacy leads are excluded.

What dashboards did Digiwah build inside Zoho CRM?

Six live role desks: CEO, Sales, Ops, Service, Complaint and Payment. Each refreshes every 60 seconds, has Today, Week and Month views, and every number opens the records behind it.

Your business, next

Run sales, installation and service on one Zoho CRM.

We start from your real quotations, stages and reports, build in small live steps, and stay until your team owns it.