CASE STUDY
How JAL Bath Fittings
Overcame
Language Barriers with WhatsApp Automation
Jal Bath Fittings, a trusted name in bath solutions, had a significant customer base in South India. However, their complaint registration process relied on phone calls, leading to major language barriers between customers and support teams. This caused miscommunication and inefficiencies, limiting the number of complaints registered daily and impacting customer experience.
COMPANY OVERVIEW
About JAL
JAL has been a leading manufacturer of premium bathroom fittings and kitchenware in India since 1989. Inspired by the essence of water, JAL designs innovative and aesthetically crafted products that blend functionality with elegance. With a strong commitment to quality and customer satisfaction, JAL offers a wide range of durable and stylish solutions that enhance modern living spaces. number of complaints registered daily and impacting customer experience.
Industry
Sanitaryware & Kitchenware Manufacturing
Headquarters
Mohali, Punjab
Products
Bathroom fittings, kitchen accessories, faucets, showers, and sanitaryware
The Challenge
Key challenges faced by JAL
The Solution
#1
Choose their preferred regional language for seamless communication
Customers can now interact in their native language, ensuring clear and effective communication without misunderstandings, leading to a smoother complaint resolution process.
Key Features: Multilingual Chatbot | Seamless Customer Interaction
#2
Register complaints easily using WhatsApp Forms instead of phone calls
Instead of lengthy phone calls with potential language barriers, users can now fill out a structured WhatsApp form, making complaint registration faster, more accurate, and hassle-free.
Key Features: Automated Complaint Registration | User-Friendly WhatsApp Forms
#3
Have their complaint data directly sent to Google Sheets, eliminating manual errors
Once a complaint is submitted, the data is automatically stored in Google Sheets, reducing dependency on manual entries, minimizing errors, and ensuring real-time tracking.
Key Features: Real-Time Data Sync | Error-Free Processing
#4
Enable the team to upload the data into their ERP system effortlessly
With structured data readily available, the team can seamlessly integrate it into their ERP system, improving workflow efficiency and significantly reducing processing time.
Key Features: ERP Integration | Streamlined Workflow
Testimonial from Jal Bath Fittings
