Grow Your Business with WhatsApp Business API
Lead Generation
Transforms messaging into powerful lead generation, bridging businesses and potential clients effortlessly.
Customer Support
Enhance customer interactions with streamlined chat flows, ensuring swift resolutions and fostering brand loyalty.
Business Solutions
Transform your business with seamless & interactive shopping catalogs, booking systems, form building, and integrated payments, all within WhatsApp.
What is WhatsApp Business API?
Unlike the regular WhatsApp and WhatsApp Business apps, the WhatsApp Business API offers advanced features like a shop, customer support automation, marketing campaigns, appointment booking, funnel management, and verified business profiles, enabling businesses to scale and streamline operations effectively.
WhatsApp Shop
Showcase and sell your products directly through an integrated catalog on WhatsApp.
Smart Chatbots
Implement advanced automation, with chatbots for 24x7 customer support and automated workflows.
WhatsApp Marketing
Promote your business with personalised and high- engagement broadcast messages.
Appointment Booking
Streamline scheduling with automated booking, reminders & confirmations within WhatsApp.
Lead Funnel Management
Track, nurture, acquire and retain customers through seamless WhatsApp-based workflows.
Verified Business Profile
Build trust with your customers by showcasing approved display name and authentication badge.
By integrating the WhatsApp Business API, businesses can create a seamless communication channel that not only enhances customer satisfaction but also streamlines business operations.
Why Choose
WhatsApp Business API
Let's Face It
- Getting Customers Attention is getting tougher day by day.
- Getting orders from your customer is the Bigger Challenge businesses face.
- Cost of Customer Acquisition is so high, that profits come from repeat order only.
Thats where WhatsApp API create a difference.​
Without WhatsApp API
- Limited Support Hours
- Delayed Follow-Ups
- Generic Mass Messaging
- Manual Response Handling
- Limited Scalability
- Reduced Customer Trust
Without WhatsApp API
- 24/7 Instant Support
- Real-Time Interaction
- Personalised Customer Outreach
- Seamless Automated Workflows
- Unlimited Growth Potential
- Higher Engagement Loyalty
What you can do with WhatsApp API
Customer Support Chatbot
WhatsApp Shop Setup
Appointment Booking
WhatsApp Marketing
Lead Funnel Management
WhatsApp Payment Setup
Engage Your Audience Across Various Platforms with Chatbots
Connect with customers on WhatsApp to grow your business. Use WhatsApp Chatbot to automate your marketing, customer support, lead capture, and e-commerce business
Websites
Add an AI chatbot to help website visitors and customers book appointments, sign up, get answers, buy products & services, & more.
Tap into the vast customer base on Facebook with our AI chatbot. Be on their mind 24/7 with broadcast and drip campaigns.
Use Instagram chatbots to capture & qualify leads, convert DMs into sales funnel, auto-reply to comments, and offer 24/7 support.
MS Teams
Transform the way you work, communicate, and collaborate with generative AI chatbots for Microsoft Teams
Telegram
Launch chatbots for Telegram. Build AI-driven lead pipelines and marketing funnels and support bots with our no-code bot builder.
Do you want to give your Customer the best Experience they want?
Try WhatsApp Business API at just ₹499 Per Month (Billed Annualy)
- With all Features Intact
Pre-Requisites for WhatsApp Business API
Not everyone can use the WhatsApp Business API — it is exclusively available for
registered businesses. Meta verifies the business details, approves the display
name, and grants access to use WhatsApp for Marketing. Customer support. and
other Automated Business Purposes.
3
Things you need to
apply for
WhatsApp Business API
Facebook Business Manager
Access to Meta Business Suit is required to setup the WhatsApp Manger account, payment setup & business verification.
Required document for setup and verification.
- Any Legal Document like GST/ Udyam Adhaar
- Credit / Debit Card for message payments
- Business Email ID preferably with domain
Company Website
Company should have an active website with relevant business information and privacy policy in place. Also complete company name needs to be mentioned in the footer of the website.
An Active Mobile Number
Which should not be using any WhatsApp app, if it is working on WhatsApp app, you need to delete the account before opting for API.
Easy to Use Dashboard / Mobile App
Unified Dashboard for Multiple Platforms
Manage bots for WhatsApp, Instagram, Facebook, and your Website from a single, easy-to-use dashboard. No need to switch between apps—everything is in one place for smoother communication.
Real-Time Stats at a Glance
Get a quick snapshot of your plan usage, including how many messages have been sent or received. Stay updated on your conversations and performance across platforms effortlessly.
Mobile App for Quick Customer Interaction
Our mobile app allows you to manage customer interactions on the go, ensuring that you stay connected to your business anytime, anywhere.
Effortlessly Track and Manage Leads Across Multiple Platforms
-
All Leads in One Inbox
Receive leads from WhatsApp, Instagram, Facebook, and your Website in a single, unified inbox for easy tracking and management.
-
Assign Leads to Team Members
Effortlessly assign leads to different team members, ensuring better management and faster response times.
-
Tag Leads for Better Segmentation
Organize and manage your leads efficiently by assigning tags to categorize and segregate them based on your business needs.
Hassle-Free Contact Management with CSV and Pre-Assigned Tags
Easy CSV Contact Upload with Tag Assignment
Uploading contacts through CSV is a simple and hassle-free process that also helps in efficient data segmentation. By downloading the provided sample Excel file, you can start entering your contact details from the second row onwards, ensuring that each row contains data for one contact. You can also assign tags directly in the CSV file, so when the contacts are uploaded, they are automatically grouped under the pre-assigned tags. This feature makes it easier to organize and categorize your contacts right from the upload stage. With all phone numbers needing to be unique and a file size limit of 20MB, this method ensures clean data entry, efficient lead management, and better segmentation for targeted communication.
Streamline Communication with Group-Based Broadcasting
Forming Groups for Easy Broadcasting
Our platform allows you to create and organize contacts into specific groups for easy broadcasting. By segmenting your contacts into relevant groups, you can efficiently target your messages to the right audience. Whether you need to broadcast updates, promotions, or any other communication, simply select the desired group, and your message will be sent to everyone in that group at once. This helps in saving time and ensures that your broadcasts reach the intended audience quickly and effectively.
Customizable WhatsApp Templates with Quick Meta Approval
Creating and Approving Templates for WhatsApp API
With our platform, you can easily create message templates for WhatsApp marketing and customer interactions. The process involves filling out key details such as template name, category (like promotional or transactional), and language. You can customize the template by adding a header (image, text, or video), body text with variables (like customer names), and even include a footer. For extra engagement, you can also add buttons for actions like calling or visiting a website. Once the template is designed, it goes through a quick approval process by Meta (Facebook), ensuring that the content complies with their guidelines. After approval, you can use the template to send messages to customers.
Automate and Schedule WhatsApp Messages for Maximum Impact
Broadcasting and Scheduling WhatsApp Messages
With our platform’s WhatsApp automation, you can manage broadcasts to easily communicate with your audience. You can schedule messages for specific customer groups by selecting the appropriate template. To create a broadcast, just fill in the broadcast name, choose a template (which could be a promotional offer or a service update), and select the target audience from your contact list. You can also set a time for when the message should be sent, either immediately or at a future date and time. This helps you plan and organize your campaigns for maximum impact, ensuring your messages reach the right people at the right time.
What We Offer
You Can Get all this at just ₹499 Per Month
Get services worth ₹9599/-
- Chatbot Development
- WhatsApp API account setup
- Meta registration and verification
- 1000 WhatsApp conversations + 1000 chatbot messages
- Basic training inbox management, message template and broadcasting
+
A WhatsApp knowledge e-book Free!
- How WhatsApp API Works
- How WhatsApp can help you in your business
- Exclusive WhatsApp strategies for your business
All this at ₹5988
WhatsApp for E-Commerce:
Simplify, Engage, Sell
- Integrate Shopify & WooCommerce for real-time customer updates.
- Re-engage with Abandoned Cart reminders to recover sales.
- Set up a complete WhatsApp Shop including payment gateway.
- Reach Out to customers directly and showcase products.
- Sell Products seamlessly within the WhatsApp chat.
WhatsApp for Service Businesses: Simplify, Engage, Succeed
- Integrate Shopify & WooCommerce for real-time customer updates.
- Re-engage with Abandoned Cart reminders to recover sales.
- Set up a complete WhatsApp Shop including payment gateway.
- Reach Out to customers directly and showcase products.
- Sell Products seamlessly within the WhatsApp chat.
WhatsApp for Doctors and Professionals: Simplify Services, Deliver Excellence
- Enable hassle-free appointment booking directly on WhatsApp.
- Notify clients or patients with automated reminders.
- Provide instant answers to queries and concerns.
- Exchange documents and reports securely via WhatsApp.
- Personalise messages for stronger relationships.
- Share updates, offers, or announcements in bulk.
WhatsApp for Restaurants: Delight, Engage, Serve
- Simplify table reservations and food orders effortlessly.
- Send automated booking confirmations and reminders.
- Respond instantly to menu inquiries and orders.
- Share daily specials and menu updates easily.
- Promote exclusive deals to boost visits/orders.
- Collect customer feedback after dining experiences.
Features
- Unlimited WhatsApp No.s
- Custom User Roles
- Chat GPT Integration
- CSV Import / Export
- Bulk Message Broadcasting
- Campaign Analysis
- Customer Attributes
- Unlimited Chatflows
- Chatbot Builder
- 60+ Native Integrations
- 90 days of history storage
- Campaign Schedular
- Smart Audience Segregation
- Appointment Booking
- 2 Additional User Logins
- AI Chatbot
- Shopify & WooCommerce Integrations
- Message Template Approval
- Drip Campaigns
- Unlimited Tags
- 60+ Native Integrations
FAQ
Frequently Ask Questions
WhatsApp Business API is a valuable tool for businesses of all sizes, enabling them to connect with customers via the widely-used WhatsApp messaging app. This service is particularly useful for efficient communication between business and its customers. Businesses can handle customer queries and support through WhatsApp automated chat flows. It supports online shopping features, making it easier to manage orders and updates. It integrates smoothly with current business systems for better operational flow.
WhatsApp Business API can help your business grow by enabling direct, personalised communication with customers on a platform they use daily. It supports scalable messaging for marketing, customer service, and e-commerce transactions, which can lead to increased engagement, improved customer satisfaction, and higher conversion rates, fostering both growth and customer loyalty.
WhatsApp Business API is your all-in-one solution for boosting customer engagement and making your business communication smoother and more effective. The main features of WhatsApp Business API include :
- Automated Chatbots: Get instant replies to customer queries with smart chatbots, making communication swift and efficient.
- Bulk Messaging: Reach out to a large audience at once - perfect for promotions and announcements.
- CRM Integration: Seamlessly connect with your Customer Relationship Management tools for better data handling.
- Multimedia Messaging: Send images, videos, and more to make your messages more engaging.
- E-commerce Friendly: Manage your product catalog, handle orders, and provide real-time support, all within WhatsApp.
- Transaction Updates: Keep your customers informed about their purchases and transactions instantly.
- Detailed Analytics: Gain insights into customer interactions to make informed decisions.
- Efficient Contact Management: Organise and manage customer contacts with ease.
The WhatsApp Business API is different from the regular WhatsApp Business app. While the WhatsApp Business App is easy to use for small shops and personal businesses, the API is made for all kinds of businesses, big and small, and has special tools for sending bulk messages and integrating to other business systems. It's officially authorised by WhatsApp for any business that needs it.
Starting with WhatsApp Business API is a great step for enhancing your business communication! Here's a simple guide on what you need before you begin:
- Business Phone Number: A business phone no. which should not be active on WhatsApp or WhatsApp Business App. If already active, we need to delete the previous account first.
- Facebook Business Account: WhatsApp Business API requires a Facebook Business Manager account for access and management. If you don't have one, setting it up is straightforward.
- Verified Business: Ensure your business is verified on Facebook. An active website with domain name email is necessary for business verification. This adds credibility and is a prerequisite for accessing the API.
- Compliance with WhatsApp Policies: Familiarise yourself with WhatsApp’s policies to ensure your business complies with their terms of service.
The costs associated with using WhatsApp Business API include monthly subscriptions and WhatsApp conversation credits. Additional service charges may apply for services provided. There's also the cost of development and enhancement, and if you opt for add-on services like chat flows and e-commerce integrations, these may increase your monthly subscription. This structure allows for flexible and scalable usage based on your business needs.
Yes, you can migrate your current WhatsApp Business account to the API version, but it requires deleting your existing account and starting afresh with the API. Also, note that once migrated, the API number will no longer work on the Mobile WhatsApp App, as it is exclusively for API use. This process allows for a more advanced business messaging experience.
Yes, you can integrate WhatsApp Business API with your current CRM system! Just make sure to check the compatibility of your CRM for a smooth integration. Most modern CRM systems come with in-built features that support this integration, allowing for efficient customer communication and data management right within your CRM. This makes handling customer queries and sending message updates much easier and more streamlined.
Yes, you can definitely automate conversations on WhatsApp Business API! It allows you to build custom chat flows, enabling automated responses to common customer inquiries. This feature enhances customer engagement and streamlines communication, making it a powerful tool for efficient and effective customer interaction.
Yes, to use WhatsApp Business API, you need to have your Facebook Business Manager account verified. This verification is a crucial step to ensure authenticity and security, and it aligns with WhatsApp's policy for business accounts.
Yes, WhatsApp Business API does have message limits and restrictions. Initially, the limit is 250 messages for 24 hrs if Facebook Business Manager is not verified, and 1000 if it is verified, which gradually increase as you maintain a good quality rating. Also, the API primarily allows for response messages to customer-initiated conversations, with only approved templates used for outbound messaging. This ensures quality communication and spam prevention.
If you need to exceed your messaging quota in WhatsApp Business API and your Facebook Business Manager is verified, start utilising your full quota of messages daily. By consistently using your current quota, WhatsApp recognises your increased needs and will automatically consider raising your quota, adapting to your business's growing requirements.
Yes, you can send bulk messages using WhatsApp Business API without fearing your number getting banned, as long as you comply with WhatsApp's guidelines. This API allows for responsible bulk messaging, enabling you to reach a wider audience while maintaining high standards of communication and respecting user privacy.
With WhatsApp Business API, you can send diverse types of messages, including text, images, videos, documents, and audio files. With various intents like marketing, utility, transactional, or service-related, It's perfect for personalised customer interactions, support queries, product information, and updates, offering a versatile and engaging way to communicate with your audience.
Initially, your display name appears as 'Available without re-
view’, during which your number will be visible to the receiver. Once
WhatsApp approves it, your display name will be shown.
In WhatsApp Business API, the differences are:
- Marketing Messages are aimed at promoting products or services, like special offers or new product launches.
- Utility/Service Messages, Provide useful information, like appointment reminders or travel updates.
Transactional - Messages are related to customer transactions, such as purchase confirmations or payment receipts.
Each serves a unique purpose in customer communication, aligning with different business needs.
Yes, in WhatsApp Business API, you get 1000 free service messages for customer-initiated conversations. Moreover, there's a tiered pricing model that includes free conversations within a 24-hour window after a business or customer sends the first message. This approach helps businesses manage costs while engaging actively with customers.
In WhatsApp Business API, you're charged for conversations based on a tiered pricing model. Charges apply primarily to business-initiated conversations, with rates varying by intent of message. Each conversation, initiated by your business or the customer, is counted for 24 hours from the first message sent, allowing for multiple exchanges within this period without additional costs.
Yes, with WhatsApp Business API, you can broadcast messages to people who have not saved your number. But users can opt-out or block your number, ensuring respectful and consent-based communication, in line with WhatsApp's user privacy policies.
Using WhatsApp Business API, you can personalise customer interactions by using customer data to create tailored messages, such as using their name or referencing past interactions. This approach enhances customer experience, making interactions more engaging and relevant.
Yes, in WhatsApp Business API, your message templates need to be approved by WhatsApp, which can be done directly within the API. This approval process ensures your messages comply with WhatsApp's standards, maintaining quality and effectiveness in communication.
With WhatsApp Business API, you can track key metrics such as message delivery and read receipts, response rates, and customer engagement levels. This data helps in analysing the effectiveness of your communication strategies and improving customer interactions for better business outcomes.
Certainly! WhatsApp Business API not only offers end-to-end encryption for messages but also includes password protection for accessing the API dashboard. This adds an extra layer of security, ensuring that customer information and business data are handled with utmost confidentiality and safety. This makes it a highly secure and trusted choice for businesses.
WhatsApp Business API prioritises customer privacy by ensuring end-to-end encryption for all messages. This means only you and your customers can access the contents of the conversations, safeguarding personal and sensitive information. The API adheres to strict privacy standards, making it a secure choice for businesses and customers alike.
To ensure compliance with WhatsApp Business API policies, regularly review and adhere to WhatsApp's guidelines, especially regarding user consent and data privacy. Keep your messaging relevant, respectful, and avoid spam. Staying updated with any policy changes is key to maintaining compliance and a good quality rating.
Yes, with WhatsApp Business API, you can efficiently manage multiple user conversations simultaneously. This feature enables streamlined and effective communication, making it ideal for businesses looking to handle high volumes of customer interactions at once.
No, there isn't a separate mobile app for using WhatsApp Business API. The API is designed for integration with business systems and software, offering advanced functionalities for larger businesses, rather than being managed through a standalone app. But you can manage it through the browser on your mobile device, allowing some flexibility in handling business communications.
Digiwah Technosys LLP offers comprehensive technical support for WhatsApp Business API setup and management, including weekly orientation sessions, assistance with onboarding your WhatsApp Business account, and support for message template approval if you face any issues. Additionally, we provide training support to help you maximise the API's potential and assistance with verifying your Facebook Business Manager account. This ensures a smooth and efficient experience for your business.